20 November 2024
Is it possible to tell a good wine from a bad wine just by looking at the label? It is, but you need to know what you are looking for! When you’re shopping for wines, it is easy to feel overwhelmed by the range of labels on the shelf and to get drawn to the most attractive labels. Some of them look like miniature works of art. But going for the best looking label isn’t usually the right way to shop. A good wine is the product of good fruit, grown in good soil by someone who cares about the grapes, the soil and winemaking. But a good label is the work of a good graphic designer, possibly with the help of a marketing agency. The label on a good bottle of wine will have no problem in displaying the detail which matters and will help you to make a decision. The best wines will display grape variety, origin and age on the label. Our labels proudly display the term 'Hand Harvested'. Hand harvested grapes, are grapes that have been picked by hand, rather than by machine. Hand harvesting is a traditional method that involves picking grapes bunch by bunch, and is considered to produce higher quality grapes. The key information you should look for on a wine label is: Country and region Name and/ or producer Grape variety Vintage or non-vintage Alcohol level (ABV) Country and region Some wines are named after their place of origin (possibly the most famous being Champagne). But even if they’re not famous, most wine labels will include the wine’s country of origin. In some cases, producers will display the region as well as the country. Knowing your regions will help you to find better quality wine. A region like Rioja in Spain will give the wine enthusiast an indication of what they should expect from the wine, due to the region’s reputation and the unique flavour of the wine, influenced by the climate and soil in the region. A French wine produced in an area with minimal regulations is a Vin de Pays (VdP). One which is produced in area with strict regulations is described as Appellation d’Origine Contrôlée (AOC). Champagne is one example of an AOC wine. AOC is considered more premium than VdP. But be careful of vague words on labels. A phrase like Grand Vin de Bordeaux is just marketing-speak. It’s not a legally defined term and any producer in the Bordeaux region can include that on a label, whatever the quality of the wine. Generally, the more specific the location, the better the wine. A label just marked as ‘Spanish’ or ‘Wine of France’ will tell you that it is a cheaper, lower quality wine. Name and/ or producer The name of the wine producer will be included on the label on the front of most wine bottles. The producer could be a company, a family or an individual. Unless you’re a real wine enthusiast, or it is a famous brand, the producer might not mean a lot to you. But every producer will bring their own experience to their wines. Look out for wines marked ‘estate grown’ or ‘estate bottled’. Estate bottled wines are usually better quality than wines produced on a larger scale – because the person who grew the grapes has also made the wine and will be more likely to care about the finished product. For French wines, the phrase to look out for is ‘Mis en bouteille’ and for Italian wines it is ‘Imbottigliato all’origine’.